Co-founder of Established & Sons, Brit designer Sebastian Wrong’s latest venture WRONG FOR HAY sees him teaming up with the Danish interiors brand HAY. Demonstrating Sebastian’s knack for fostering design talent, the collection is an ultra chic mix of lighting, furniture, textiles, glassware and ceramics, at prices we can afford. So Wrong. So right!
How did the Hay collaboration come about? Through a mutual friend Stefan Dietz who was working on a few projects with Hay. Originally, the concept was born out of developing a new lighting collection. Hay don’t do lighting. They never have. It became much bigger than that pretty quickly.
How did you see your role? I’m the Design Director, so I’m working with my own team on designs, whilst commissioning a number of international designers on individual products too. Developing a collection is largely based on intuition, refining any design until it answers our needs.
What makes this collection different from what you've done before? I'm working on directing and designing a collection that aspires to be a commercial success, therefore the prices have to be competitive. This means a lot can be done with a little, or little can be done with a lot, if you know what I mean!
What's next for you? Growing the business Wrong for Hay. It’s a full-time commitment. It’s not a one-off collection, nor a capsule. We’re a standalone independent company to Hay but obviously very closely aligned.
If you weren't a designer, what might you have been? I studied art and specialised in sculpture, so I probably would have been an artist - and I thought I was going to be for quite some time.
How would you describe your style? Eclectic. Quite free-spirited. And slow.
Which designer has influenced you most? My tastes and interests change so often, there isn’t one I could identify. If I was pushed: the sculptor Richard Serra and painter Philip Guston. I would invite designers Sapper and Sottsass along to the dinner table too.
How do you find inspiration? By opening my eyes. I’m not trying to be pretentious by saying that. If I got stuck in a box for a period of time, I would find some inspiration looking at the brown walls. It is more to do with a state of mind: being open to look at things and having the luxury of time to play with ideas. I do have a lot of books that I’ve been collecting for many years, so they provide a large amount of source material that I often refer to for research and ideas.
Is there one product that you really admire and wish you had designed? I wish I’d got the patent for suitcases with wheels.
What social media do you use most? I don’t use any. I don’t have the time.